Mdd
Rebranding of a furniture manufacturer
Mdd is one of the largest manufacturers of office furniture in Poland.
Established in 1995, the company grew and expanded into new markets around the world, but their identity has hardly changed, has become too complex and difficult to use, and did not reflect the brand’s experience as a professional, innovative partner that provides solutions to improve the quality of office work .
Office furniture is the essence of functionality – form only follows it. Therefore, we wanted to design identification in which the function would play a superior role.
We have decided to simplify the brand mark as much as possible, thanks to this simple form, resembling a punctuation mark, it can be duplicated creating countless patterns, but not overwhelming the recipient. The logotype was based on a more friendly, but also professional-looking typography.
The color palette has been enlivened, although limited to the three primary colors.
Scope of work:
Brand strategy
Brand identity
Promotional materials
Printed media
Social media materials
Webdesign
