We always start with a conversation. Determining the needs, understanding the identity and mission of the brand as well as our clients’ vision are the key elements of the design process. We define strategic goals that will determine the design direction. We analyze the brand in the context of its category and look at it from a broad perspective, taking into account consumer trends and a number of economic, social and cultural factors.
About us
At Dmowski&Co. we combine well-established, over ten years of experience with finesse, and high strategic qualifications with proficiency in creation. We work in Warsaw and Lublin for companies from all over the world.
We understand the tough business rules and the nuances that give you an advantage in a given category. That is why our competences work both in rebranding and in the creation of completely new brands, regardless of their scale or nature. From big businesses, through new ventures, to public institutions and culture.
Approach
We work based on knowledge and research, systematically and methodically.
We think about the brand in many dimensions. We design with attention to detail, but taking into account the multitude of contexts in which brands operate today.
Each shade and each line is as important to us as the overall brand experience.
The logo is the result of the design process, the essence of identity, not an independent being, but its element.
Good visual identity is an engaging story as well as a clear map of the brand’s values, it is also flexible and strong at the same time.
We do not decorate, we do not follow ephemeral fashions, we prefer to create thoughtful and point-to-point things that will withstand the test of time and support the achievement of the brand’s business goals and cultural goals in the modern world.
The work ethos is crucial for us, we feel responsible for the tasks entrusted to us, we are patient, empathetic and sincere.
Clients are always partners for us at every stage of the project, which is why we openly point out problems, always proposing their solutions.
Our goal is always effective, edifying, expressive, unique, useful, true and lasting brand identity.
Process
02 Concept
After collecting and filtering all the necessary information, we proceed to develop a leading idea. Precise, clear direction and definition of leading values allow us to move to the next stage of work – design. If the project requires it, we also create a name, which in the last stage can be supplemented with the essence and tone of the narrative. We believe in bold ideas and are not afraid to question the status quo.
03 Design
Being sure of the idea, we devote the final stage to the design itself. Then a complementary system of visual identity is created, from the logo to the brand book. The project can also be developed into the following forms: a website, packaging designs, commercial space or brand display. Everything in line with the consistent and unique brand experience.
04 Care
The design process for ambitious brands never really ends. The dynamics of today requires consistency, reflexes, wise planning and consistent reinvention. That is why we advise and cooperate with many companies, constantly responding and responding to their needs in the field of visual strategy.
Services
Audit and Competition Analysis
Strategic Workshops
Brand Strategy
Creative Direction
Visual Idenity
Brand Guidelines
Visual communication
Copywriting
Naming
Graphic design
Iconography
Wayfinding Systems
Packaging designs
Social Media Materials
Website designs
E-commerce
Apps
Publications
Awards/Nominations
European Design Awards — 2020
German Design Award — 2020
KTR — 2018
Polish Graphic Design Awards — 2017
IWP Dobry Wzór — 2017
IWP Dobry Wzór — 2016
IWP Dobry Wzór — 2016
